Brand IdentityTona Designs
Brand identity for Tona Designs, a studio that makes unique, memorable and detailed brand work.
- Year
- 2025
- Deliverables
- Brand StrategyVisual IdentityLogo DesignPattern DesignApp IconCampaign
Overview
Tona Designs needed a brand as considered as the work it sells. It had to feel confident and system-driven without turning cold — a studio you would trust with your own identity.
The Challenge
Branding the brand-builders
The Solution
A “T” folded like a paper wing, and a monogram system
Logotype
A letter that folds into flight
The Tona mark reads as a “T” whose crossbar has lifted into two folded wings — motion and craft in one glyph. It sits in a rounded container so it works as a logo and an app icon without redrawing.
Pattern
The monogram, interlocked
Rotating and tiling the mark builds a dense monogram pattern — a light tone-on-tone version for backgrounds and a high-contrast version for packaging.
Stationery
Unique, memorable and detailed.
Merchandise
Environment
Digital
Campaign
Project Information
Tona Designs is a studio in the business of building brands, which set a high bar for its own. Synergis developed a mark that folds a “T” into a pair of wings — precise but warm — and built it into a monogram pattern that gives the system texture. Housed in a rounded container, the mark doubles as an app icon. The identity runs across stationery, print, merchandise, environmental signage, the product icon set and an out-of-home campaign under the line “Unique, memorable & detailed brand designs.”
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