Brand IdentityHoot
Brand identity for Hoot, a members network for creators — the interlocking-rings mark stands for the community it connects.
- Year
- 2025
- Deliverables
- Brand StrategyVisual IdentityLogo DesignPattern DesignMerchandiseCampaign
Overview
Hoot connects creators into one members network. The brand needed to feel social and generous rather than corporate, and hold together across a members' hub, printed collateral and a city-wide recruitment campaign.
The Challenge
A network brand that feels like people, not a platform
The Solution
Two rings that link — and a pattern built from them
Logotype
Two rings, always linked
The Hoot mark is two overlapping rings — a simple sign for connection that reads at any size and embosses cleanly into fabric and paper. It pairs with a soft, rounded lowercase wordmark.
Identity
The mark, tiled into a pattern
Repeating and overlapping the rings builds a lively surface pattern — used as a light watermark on purple and as a bold graphic in reverse.
Stationery
Where creators connect.
Apparel
Merchandise
Digital
Campaign
Project Information
Hoot needed an identity that could carry a members network for creators without feeling like just another platform. Synergis built the brand on the simplest possible sign of connection — two interlocking rings — and developed it into a repeating pattern that gives every surface energy. The system spans logo and pattern, business cards, apparel and merchandise, a members' hub website and an out-of-home campaign built around the line “Join the Hoot Members Network.”
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