Brand IdentityVal Transport
Brand identity for Val Transport et Service, a car dealership and haulage company built around a lasting relationship with every customer.
- Year
- 2025
- Deliverables
- Brand StrategyVisual IdentityLogo DesignPattern DesignFleet LiveryPackagingDigital
Overview
Val Transport moves cars and cargo — a dealership and a haulage business under one name. The brand needed the warmth of a family firm and enough presence to hold its own on the side of a 40-tonne truck.
The Challenge
One brand for a showroom and a haulage fleet
The Solution
A road-in-motion mark set in a warm serif
Logotype
A road that lifts off the ground
The Val Transport mark stacks three tapering lanes that curve away like a road seen at speed — motion and forward travel in a single shape. It locks up with a warm, high-contrast serif that keeps the dealership side feeling personal.
Pattern
The lanes, repeated into a texture
Tiling the mark builds a directional pattern — a light outline on red, and a bold two-tone fill for packaging and interiors.
Stationery
Your dream automobile is here.
Fleet
Packaging
Merchandise
Digital
Project Information
Val Transport et Service runs two businesses under one roof — selling cars and hauling freight — and needed an identity that could carry both. Synergis built the brand on a mark that reads as a road curving away at speed, set it in a warm serif to keep the customer-facing side personal, and extended the shape into a directional pattern. The system spans logo and pattern, stationery, articulated-truck and container livery, retail packaging, merchandise and the dealership website.
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